On the Hunt

Just read about the #2 book on Amazon, an adventure book for kids about finding treasure. What's truly amazing is that the guy published the book himself, and he's sold 100,000 copies. That's astoundingly good work, considering he had to make do without a marketing department.

Here's how he did it: the guy made ACTUAL treasures that correspond with the book. If you crack the codes in the book, you can find hidden tokens that can be exchanged for this jewelry--really good stuff too, the guy apparently put $2 million into it.

Break out the headlamps and shovels, and read about it here.